OpenAI DevDay

I’m proud to have been part of the Studio Dumbar team, collaborating on the branding experience for OpenAI DevDay 2025.

The project explored how interaction and play could become an integral part of the event identity, extending the visual system beyond static applications and into the physical space of the venue.

Within the team, I worked in Rive on the design and development of a series of interactive arcade games. These experiences were distributed throughout the event, inviting attendees to engage with the brand in a playful and tactile way, while reinforcing the overall visual language through motion, sound, and interaction.

The arcade games formed part of a broader experiential system developed in close collaboration with the OpenAI Design Studio, combining visual, motion, and sound design into a cohesive and immersive environment.
Arcade games were developed in collaboration with Hello Monday.

CLIENT / AGENCY
Open AI / Studio Dumbar
MY ROLE
Animation, Motion design