Google Vaccine Campaign (2021)

In 2020 we found ourselves in the middle of global pandemic and vaccines were our hope to overcome the fight. Together with Youtube and local health governments, I was proud to contribute to the cause and help ease the public’s doubts about the Covid-19 vaccination.

The goal was to create a series of animations based on the most common questions people asked about the Covid-19 vaccine. 

Given the sensitivity of the subject, I worked closely with Youtube to figure out the best approach to clarify the biggest doubts people had about the vaccine, while encouraging and reinforcing the importance of getting vaccinated.

We opted for a character-driven narrative to help visualize real life people with honest questions about the Covid-19 vaccines. With the help of friendly characters living in a bubbly world, we were able to express how the vaccination and immunity process works, and show the public how it affected the population as a whole.