Gumball / Pop Up channel
Brand identity and trailer video for a TV channel
Cartoon Network had the great idea to create a TV channel that transmits Gumball 24/7 for all the fans out there, so when they asked me if I was interested in helping shape this channel, I immediately said yes.
The challenge was to create a brand exclusive to this TV channel that would revolve around Gumball, but with a contrasting visual to the series, so as to create a distinction between the cartoon and the TV channel that transmits it.
The challenge was to create a brand exclusive to this TV channel that would revolve around Gumball, but with a contrasting visual to the series, so as to create a distinction between the cartoon and the TV channel that transmits it.
After testing different compositions and visuals, I opted for a highly geometric design of three main characters from the show: Gumball, Darwin and their father, Richard.
With these stylised characters, the animation itself had to emphasise the geometric shapes and the abstractness of each composition. I decided to play and match cut different parts of the character’s bodies, revealing their face in the end.
With these stylised characters, the animation itself had to emphasise the geometric shapes and the abstractness of each composition. I decided to play and match cut different parts of the character’s bodies, revealing their face in the end.
CLIENT / AGENCY
Cartoon Network
MY ROLE
Illustration, Motion design
ART DIRECTOR
Filippo Giacomelli
MUSIC
Daniele Prina
Cartoon Network
MY ROLE
Illustration, Motion design
ART DIRECTOR
Filippo Giacomelli
MUSIC
Daniele Prina