Imperial College London Rebrand
Motion guidelines and toolkit for the rebranding of ICL
Imperial College London, a renowned institution shaping the future of education and innovation, embarked on a transformative journey with the esteemed design studio, Pentagram, to redefine its brand identity.
The university approached me to create a dynamic video presentation that would serve as a beacon of their refreshed identity, celebrating the collective efforts that have propelled them forward. The task was clear: to craft a visual narrative that resonates universally, reflecting the diversity and impact of the institution.
The university approached me to create a dynamic video presentation that would serve as a beacon of their refreshed identity, celebrating the collective efforts that have propelled them forward. The task was clear: to craft a visual narrative that resonates universally, reflecting the diversity and impact of the institution.
Central to this approach was the challenge of encapsulating the essence of Imperial College London's brand evolution. This journey led me to emphasize motion design fundamentals, weaving together elements that honor the institution's rich heritage while embracing the forward-looking spirit of its new identity.
Animating alongside Pentagram was definitely a dream come true! From start to finish, I had a blast animating and bringing to life Imperial College London's brand story.
Animating alongside Pentagram was definitely a dream come true! From start to finish, I had a blast animating and bringing to life Imperial College London's brand story.
CLIENT / AGENCY
Imperial College London / Pentagram
MY ROLE
Animation, Motion design