Hello :)
My name is Emanuele Colombo. I’m a professional motion designer and I appreciate your interest in learning more about my job!
Introducing Antimatter
When a new project comes in, I select the designers from our network that best fit the skillset needed. This hybrid workmode allows our team to be a sort of plug-in motion partner to our clients, adjusting and adapting to whatever needs they might have.
Here’s a selection of projects that showcase our expertise in branding, UX/UI and code based animation. Enjoy!
Notion AI Assistant
In the spring of 2024, we had the opportunity to collaborate with Buck’s design team to craft a unique personality for Notion's AI Assistant.
We created a lively, interactive character that reacts dynamically to user actions, offering visual feedback tailored to what’s happening. This project transformed everyday interactions into a more intuitive, engaging, and human experience.
Imperial College Rebrand
The Imperial College rebrand demanded an unconventional approach for a marketing video. The client provided the brand identity designed by Pentagram, which we used to craft a narrative presenting the entire rebrand. This video became instrumental in defining the brand guidelines.
Tolan UI Animation
Tolan is a children's app that leverages AI to create an interactive companion, much like a modern-day Tamagotchi. Kids can engage in numerous activities with their virtual friend. The design team approached us to help shape the animation style for the app's user interface.
Our role was to develop a consistent motion language that matches the app's mood, focusing on both overall aesthetics and micro-animations.
OP/AL
OP/AL is a free resource that allows users to customize 100 code-based animated icons for ready-to-use implementation.
Here’s a case study of the project, where I have the chance to animate some of the icons.
Whatsapp campaign
Working as part of the team at Hup Studio, I was tasked with creating the mnemonic for the Global Campaign. A mnemonic is a 'device' (image/symbol/glyph) that is used to trigger information. It acts as a vessel for an idea, a visual representation of a concept, like the flag of a country. The mnemonic was going to be the visual core of the campaign.
Although they were not part of a UX/UI project, these animations are a good example of how microanimations can enhance user interface.