Hello :)
My name is Emanuele Colombo. I’m a professional motion designer and I appreciate your interest in learning more about my job!
Here’s a selection of projects that showcase my expertise in branding, UX/UI and code based animation. I hope you enjoy them!
Notion AI Assistant
In the spring of 2024, I had the opportunity to collaborate with Buck’s design team to craft a unique personality for Notion's AI Assistant.
We created a lively, interactive character that reacts dynamically to user actions, offering visual feedback tailored to what’s happening. This project transformed everyday interactions into a more intuitive, engaging, and human experience.
Tolan UI Animation
Tolan is a children's app that leverages AI to create an interactive companion, much like a modern-day Tamagotchi. Kids can engage in numerous activities with their virtual friend. The design team approached me to help shape the animation style for the app's user interface.
My role was to develop a consistent motion language that matches the app's mood, focusing on both overall aesthetics and micro-animations.
OP/AL
OP/AL is a free resource that allows users to customize 100 code-based animated icons for ready-to-use implementation.
Here’s a case study of the project, where I have the chance to animate some of the icons.
Stake Brand Launch
Stake is an app that makes trading on the US stock market easy and instant, with no brokerage fees.I worked with Design Studio and NeverSitStill to create an exciting motion piece for Stake's launch event. This video needed to capture the energy of the US stock market, so we made a punchy, snappy, type-driven video, edited tightly to jazzy drum.
Whatsapp campaign
Working as part of the team at Hup Studio, I was tasked with creating the mnemonic for the Global Campaign. A mnemonic is a 'device' (image/symbol/glyph) that is used to trigger information. It acts as a vessel for an idea, a visual representation of a concept, like the flag of a country. The mnemonic was going to be the visual core of the campaign.
Although they were not part of a UX/UI project, these animations are a good example of how microanimations can enhance user interface.
G Summit 2024
I was approached earlier this year to craft the Motion Identity for Google Summit 2024, tasked with transforming the branding developed by Google’s design team into vibrant, dynamic animations.
The challenge was to infuse their sleek visual identity with smooth, tech-driven motion, enhancing the overall summit experience while maintaining the essence of Google’s iconic aesthetic. The result was a seamless integration of design and animation, elevating the energy and impact of the event.
Imperial College Rebrand
While not strictly a UX/UI project, the animation I created for the Imperial College rebrand demanded an unconventional approach for a marketing video. The client provided the brand identity designed by Pentagram, which I used to craft a narrative presenting the entire rebrand. This video became instrumental in defining the brand guidelines.
Delta Locals
Delta Locals is an initiative by Delta Airlines aimed at connecting travelers with locals to create authentic and memorable experiences.
As part of the development team, I joined as a motion designer to enhance the app’s UX/UI. My work involved crafting motion mockups to showcase how the app would function dynamically and defining motion guidelines to maintain consistency and fluidity across its various sections.