We need to fight microplastics

The Plastic Health Coalition has a mission to stop plastic pollution at its source. This ‘single issue’ environmental organisation is calling out the industry and governments where they fall short, putting also a special focus on the relationship between plastics and human health. We’ve all heard so much about plastic pollution and how it hurts and destroys our environment, but very little is spoken about the dangers that it can have on our health, so this was the main point of approach. 

Since it’s a much talked about subject, the goal was to bring new information and a fresh perspective, hoping to catch the audiences’ attention to the many risks plastic use has in our lives.

This video uses traditional animation for our main character, but everything plastic related was made through motion graphics, creating a subtle division between human life and plastic waste.