Youtube Doodles
As part of YouTube's Yoodle program, I created a series of three logo animations celebrating Moving Season, a period associated with relocation, home improvement, and creating a sense of belonging through personal spaces.
The project explored three distinct but connected themes: Apartment Tours, Upcycling, and Urban Gardening. Each animation transformed the YouTube wordmark into a short narrative, using motion design to tell stories about how people shape, personalize, and care for the places they live.
The project explored three distinct but connected themes: Apartment Tours, Upcycling, and Urban Gardening. Each animation transformed the YouTube wordmark into a short narrative, using motion design to tell stories about how people shape, personalize, and care for the places they live.
The challenge was not only to create three engaging standalone animations, but also to establish a cohesive visual language across the series. Through character driven storytelling, playful transitions, and carefully crafted motion, each Yoodle expands the YouTube brand while remaining instantly recognizable.
This project highlights how motion design can strengthen brand identity beyond traditional logo animation. By combining storytelling, illustration, and animation, brands can create memorable experiences that communicate culture, community, and personality in just a few seconds.
This project highlights how motion design can strengthen brand identity beyond traditional logo animation. By combining storytelling, illustration, and animation, brands can create memorable experiences that communicate culture, community, and personality in just a few seconds.
CLIENT / AGENCY
Google (Youtube)
MY ROLE
Direction, Animation
ILLUSTRATION
Justina Stasik
ANIMATORS
Stefano Malerba, Simone Di Rocco, Alexandre Souza